In the first days of the summer holiday, a promotional campaign of the Belarusian Radio Racja was launched. In Bialystok, on the roads and in the towns of the Polish-Belarusian border appeared 40 billboards advertising the Belarusian Radio Racia and internet service www.racyja.com.
The second fresh success of the station is the placement on the waves of Latvian Radio 4 Belarusian-language program produced by Radio Racja. The program of Ulad Hrynieuski “Place for the press” will be broadcast on Radio 4 every Thursday at 19.05 Latvian time.
We also remind you that both in the App Store and in the Google Play Store, there are applications of the Belarusian Radio Racja, which allow you to listen to the radio and read news from Belarus.
“Summer is a good time to promote on billboards. It’s a long day and the billboards are seen for a long time. People drive a lot because of their professional duties, but also in connection with holiday trips – says Marcin Rębacz, responsible for promotion and development at Radio Racja. – Besides, we finally have time in Poland without an election campaign, which is why billboards are cheaper and we can choose better locations.”
Billboards of the Belarusian Radio Racja stand on the exit roads in Bialystok, Augustow, Sokolka, Bielsk Podlaski, Hajnowka, Siemiatycze, as well as in the vicinity of the border crossings: Terespol – Brest and Kukuryki – Kozlowicze.
For many years, Belarusian Radio Racja has been trying to expand its broadcasts from the territories of other European countries bordering Belarus: Lithuania, Latvia and Ukraine. The demand for Belarusian-language information and journalism in these areas is enormous, especially in the situation in which hundreds of thousands of political emigrants from Belarus have arrived in Ukraine, Latvia and Lithuania after 2020.
“We want to increase our Belarusian–speaking activity,” says Anna Stroja, editor-in-chief of the public, Latvian, audible on the Latvian-Belarusian border Radio 4. – We see such a need especially in recent years, when 55,000 Belarusians have been refuged in Latvia. Our research shows that less than 1% of them use the Belarusian language in family relationships. That is why we want very much for the Belarusian language to sound, because it has a huge symbolic meaning.
“Belarusian radio broadcasts should be heard not only in Latvia, but also in Lithuania and in the border areas of Ukraine. Contact with the Belarusian language through the radio should be expanded. We sense resistance to this, or perhaps some confusion on the part of the European authorities, and it seems to us that this is not about finances, because radio broadcasting is not expensive. Rather, there is a lack of a long-term vision to ensure that Belarusian refugees and Belarusians in Belarus a contact with the living Belarusian language and culture. In this matter, bold, strategic decisions are needed that will help the Belarusian language and culture survive the crisis in which they find themselves and suffer the least possible losses” – says Marcin Rębacz.
